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Searching for "video advertising"
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WeChat Begins Beta Testing Applet Game Advertising Functions
TechWeb, 4/26/18
The public platform arm of Tencent's (0700.HK) WeChat messaging app has issued a notice stating the company will begin beta testing new advertising functions for applet games, including banner ads and rewarded video ads. Read More
PPTV Mobile MAUs Reach 60 Mln
TechWeb, 5/20/13
Steven Shan, Vice President of Chinese P2P streaming video platform PPLive (PPTV), has announced that PPTV's total mobile app user base has reached 140 mln, with 60 mln monthly active users (MAU) and 10 mln daily active users. Read More
iQiyi Introduces Targeted Video Ad Product Based on Baidu Data
CCID, 5/09/13
Chinese internet firm Baidu's (Nasdaq: BIDU) online video subsidiary, iQiyi, has launched a targeted video advertising product based on Baidu search behavior data called "Yisou Baiying." Read More
China to Tighten Regulation of Online Advertising
The Beijing News, 3/08/13
A group of 13 Chinese government agencies, including the State Administration for Industry and Commerce (SAIC) and the Publicity Department of the Central Committee of the Communist Party of China, announced plans for a concerted crackdown on fraudulent and illegal advertising on March 7. Read More
Tudou Drops Background Advertising
Beijing Business Today, 12/19/12
Victor Koo, chairman of Chinese online video site Youku Tudou (NYSE: YOKU), recently disclosed that Tudou has removed its major advertising product, background ads, in order to improve user experience and the advertising environment, reducing average video load time on the site by 8%. Read More
Rumor: VODone to Spin off Mobile Gaming Unit in September
Tencent Tech, 8/22/12
A source at Chinese online video broadcasting and video advertising company VODone (0082.HK) revealed today that the company has settled on plans to spin off its mobile game business as an independent company that will list on the Nasdaq Stock Exchange on September 25, 2012. Read More
Tudou Introduces In-video E-commerce Technology
DoNews, 4/01/12
Chinese online video site operator Tudou (Nasdaq: TUDO) today announced the launch of in-video e-commerce technology to be used on PepsiCo's online store and promotional platform on Alibaba Group's B2C e-commerce site TMall (pepsi.tmall.com). Read More
Tudou to Significantly Increase Content Spend in 2012
Netease Tech, 11/16/11
During Chinese online video site operator Tudou's (Nasdaq: TUDO) Q3 2011 earnings call, CEO Gary Wang disclosed that the site plans to greatly increased investment in content next year. Read More
VODone to Spin Off Mobile Gaming, Handset Design Units
Hong Kong Stock Exchange, 8/26/11
Chinese online video broadcasting and video advertising company VODone (0082.HK) has announced it is spinning off its mobile game development, operations, and distribution business and handset design business into a new subsidiary for a possible listing on an international stock exchange. Read More
Tudou Discounts IPO 62% Compared to Youku
Sina Tech, 8/16/11
Chinese online video site Tudou has valued its IPO at a 62% discount compared to rival Youku (NYSE: YOKU), following a drop in equity prices this month. Read More
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